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A micro creative studio focusing on the emerging saturated craft beer + beverage category with the simple goal of standing out in a crowd through thoughtful, strategic, and consistent design
SERVICES
At Mash Collaborative, I specialize in beer and beverage design and branding. Mash is an extension of the work created at its parent studio, Thank God It's Monday. Inspired by the passion that each beverage creator pours into their craft, Mash too aims to meet them where they're at with the same level of passion and creativity.
In the brewing and distillation process, the “mash” stage is what kicks off the party. Grains are steeped in hot water, becoming hydrated and alive. This activates their enzymes and transforms their inner starches into sweet, fermentable goodness (paving the way to the final product)! This activation is no different from the start of the creative process. The marriage of a good product with good creative is what leads to a great outcome... and ultimately makes a creative brand successful. These practices should always go hand in hand, because let's face it, you've worked too hard on your craft not to have it shine to its full potential! That's where Mash Collaborative comes in.
SERVICES
Beers, Booze, Bubbles, Brews,
'Buchas, Bourbons, Bone Broths, & (believe it or not) Birch Waters... we've been there!
A selection of folks
we've mashed with...
BEER & BREWERY // Dainton Beer / Anheuser-Busch / Yonkers Brewing Co / Yarra Brewing Co /
Mill House Brewing Co / MHBC Labs / Industrial Arts Brewing Co / Plum Point Cider / The Craft & Co / Gypsy Hub / Wallenpaupack Brewing Co / Ice Cold Beer Here
WINE + SPIRITS // Jim Beam Brands / Courvoisier / The Craft & Co / Concrete & Clay Wine / Miller St. George Spirits Co / Benmarl Winery / Cappelletti / Aperitivo & Co / Auberon Vodka
COFFEES / TEAS / CARBONATED // Pepsi / Mountain Dew / Pepsico Design & Innovation / Omni Bev Cold Brew / Ready Coffee / Vanderkill Coffee Co / Herbal Mist Teas / LL Energy Drink
OTHER Saratoga Spring Water / Hybrid Tonic / Brodo Broth Co / Breza Birch Water / 989
AGENCY SHOUTOUTS // Rabe & Co / Safari Sundays / FAI Design Group / Dada Design Studio / H2M Beverages / Pr%f Agency
(who would we be if we didn't brew our own beers?)
Naming & Strategy
Logo Design
Visual Identity
Packaging Design
Merchandise
Print & Digital
Tap Handles
Environmental
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Awards arent
everything...
...but they're something.
Right?
Stoked to have recently earned multiple gold "Crushies" from the Craft Beer Marketing Awards, as well as awards from HOW, GDUSA, The Communicator Awards, Hermes Creative Awards, and the MarCom Awards.
Beyond the merits of the list above, our beverage work has also been recognized / published by The Dieline, Sendpoints Publications, Froth Magazine, Branders Magazine, GDUSA Magazine and Beers Illustrated.
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